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Old 01-12-23, 07:48 AM   #192
Skybird
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FOCUS writes:

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Dramatic Tesla crash heralds end of Elon Musk's career

If Elon Musk were a celestial body, he would probably be described as a comet burning up before the eyes of a world audience. The comet's nucleus has already melted, and the tail of the stock price, visible from afar, illuminates the descent.

Within a year, the share lost 66 percent of its value. Around 240 billion U.S. dollars in stock market value were wiped out.

Parallel to the stock market value, Elon Musk's personal reputation has also suffered. Once celebrated like a prophet, the entrepreneur is now perceived in many places as a high-tech hooligan. Nobel laureate Professor Paul Krugman recently wrote on Page 1 of the New York Times, "I even wouldn't entrust my cat to this man."

There are essentially five reasons for the downfall:

1. Tesla has lost its monopoly on setting prices.

The Tesla Model Y Long Range with all-wheel drive now has to be knocked off at a bargain price in China. The automaker has just reduced the car by 6,656 euros. It is the second price reduction within a short time. Tesla already lowered prices in the Middle Kingdom in October.

In Germany, it's the same game. In November, 30 percent of all new Tesla cars were registered to rental car companies. Auto expert Prof. Ferdinand Dudenhöffer says: "The rising rental company registrations are a clear sign of incentives and discounts that Tesla is using to intervene in the market."

2. sales figures in China collapse

The pricing offensive is the result of competition that no longer admires Tesla, but attacks it. While the market for "new energy vehicles" in the Middle Kingdom reached an all-time high in December 2022, demand for Teslas has slumped. Data from the China Passenger Car Association (CPCA) shows Tesla sold 55,796 units in December, 44 percent fewer cars than in November.

Chinese supplier BYD is Tesla's strongest competitor in terms of sales of pure electric cars. If plug-in hybrids are included, BYD has now even become the global market leader.

The German automotive industry has also woken up and now offers technologically sophisticated electric cars that - like Porsche's Taycan or Mercedes' EQS - are superior to a Tesla vehicle. Meanwhile, Germany's entire auto budgets for research and development are flowing into what was once the niche segment of e-mobility.

3. Tesla has lost its innovation leadership

"At least in the U.S., we want to introduce autonomous driving technology on a large scale, and possibly in Europe, depending on regulatory approval."

Musk had promised this in August of last year.

The truth is: The Chinese competition has overtaken it in the field of autonomous driving. While Baidu offers robot cabs without drivers on public roads in China, only Level 2 semi-autonomous driving is possible with a Tesla. Level 2 means that it must be ensured that the driver always keeps his hands on the steering wheel.

Even the German manufacturers are now further ahead. Mercedes offers an Autodrive pilot in its S-Class that enables automated driving at Level 3, which may also be used on local highways. For the first time, humans relinquish control. The driver only has to potentially be able to intervene.

4 Technological lead in batteries is gone

BYD now has the greater battery know-how. The Chinese answer to the Model 3 is the BYD Seal. It is supposed to score with a range of over 700 kilometers. By way of comparison, according to the latest ADAC test, the standard range version of the Model 3 can be driven just 415 kilometers without recharging, assuming a moderate driving style.

5 Twitter deal has a negative impact on Tesla

Musk's Twitter deal revealed a playful trait in the 51-year-old that no longer seems cool, but "dumb" in the face of the entrepreneurial challenge at Tesla. "Musk is denied social competence," says car expert Dudenhöffer. As a result, he is no longer considered irreplaceable. There is already speculation among investors about his successor.

Musk is visibly withdrawing from the company and, according to Reuters, is putting Tom Zhu, his previous head of the China business, in place at least as a possible deputy. Bloomberg reported yesterday that an Icelandic investor is demanding a Key Person Risk Report. Important to know: Musk is already no longer the master of the company. Last year, he dumped a good $40 billion worth of Tesla shares, leaving him with a mere 14.84 percent stake in the company.

Conclusion: Elon Musk's farewell has begun. The aura of the invulnerable has faded. The competition was only hypnotized for a historic moment of shock - and then agreed on the favorite motto of all slashers: "Don't hate, imitate."

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