Quote:
Originally Posted by soopaman2
Is it some kind of social status thing?
|
This ^ before anything else. Or better: it is culture-building, in a social-psychological sense. Apple-salesman gets special training on language, phrases to use, words to avoid, and their training gets compared by specialists to the verbal manipulation that you see taking place in sects. Apple "presentations" also get "celebrated" for that reason in the way they are celebrated. A mental image of a new culture, a new community out there is being established that way, and it gets painted in colours so that people want to become a part of it.
It is the art of subliminal manipulation by advertisement at it's highest level.
And should therefore be banned and forbidden, imo.
Apple does it better than almost anybody else in the commercial world. But they are not the only ones. If you ever visit Wolfsburg and the Volkswagon "manufactury", you either get hooked by the way the car gets celebrated there in an almost religious fashion - the parallels to basic principles of a mass indeed are stunning, from a culture-anthrophological or psychological point of view, or you are disgusted by the way in which a profane material object and tool gets elevated into the status rank of a religious holy revelation. For me, it was the latter. No matter that many people in non-Western countries see us as materialistically deformed, soul-less monkeys. In a way, most of us are, some more than others.